Communitybonds.ca, a joint project from The Centre for Social Innovation and Tapestry Community Capital, had their own website that needed updating. It still had the occasional visitor (and purchase from the e-store), but the site was broken in parts and the design hadn’t been updated in over a decade.

I redesigned the site as a modern landing page with a focus on getting potential customers to either sign-up to their newsletter in exchange for a sample of their e-book, or to purchase the e-book straight away.

I went through a few iterations of the design in Figma – some of them using more of the green or red colours as backgrounds and adding coloured swirls (similar to the design language The Centre for Social Innovation uses), but after some feedback I went with a slightly more minimalist design to emphasize that this was a serious financial product.

The final product was created in Elementor for both parties’ ease-of-use and updating when needed.